That What I Like: A Handwritten Font for Creative Projects
There I was, staring at a blank brand board, trying to figure out how to bring a client’s vision to life. They wanted something warm, approachable, and a little bit personal—like a friend’s note in a journal. That’s when I reached for That What I Like, a neat handwritten font that felt just right for the job.
It started with a simple logo draft. I typed out the business name in a rough sketch, and immediately, the font brought a sense of authenticity. The script had a soft, flowing quality that wasn’t too ornate or fussy. It felt like it had been written by hand, but with enough structure to work well in a professional setting.
The Personality of That What I Like
What makes That What I Like stand out is its balance between casual and polished. It has the charm of a handwritten note, but without the inconsistency that can come with real handwriting. The curves are smooth, the spacing feels natural, and the overall mood is friendly yet refined. It’s perfect for brands that want to feel genuine but still maintain a level of professionalism.
I found it worked especially well in logos where the goal was to communicate a personal touch. Whether it was a small café, a boutique, or a skincare line, the font added a human element that other more rigid typefaces might miss.
Real-World Applications
Once the logo was approved, I moved on to other brand elements. On a business card, That What I Like looked great as the main text, giving the design a custom feel without being overwhelming. It also paired well with a clean sans serif for the contact details, creating a nice contrast that kept the design from feeling too busy.
For packaging, I used the font on product labels and sticker designs. The handwritten style gave the products a handmade quality, which aligned perfectly with the client’s brand story. It also worked well on social media graphics, where it stood out in a feed full of more rigid typography.
One of the most interesting places I saw it shine was on a shop sign. The font had enough detail to be readable from a distance, but still retained that personal, handwritten warmth. It made the space feel inviting and welcoming.
Readability and Brand Perception
Of course, readability is always a concern with handwritten fonts. That What I Like handles this well. While it’s not ideal for long blocks of text, it works beautifully as a headline or accent font. Its clarity makes it suitable for short-form content like headlines, taglines, and social media posts.
In terms of brand perception, the font helped reinforce a sense of trust and approachability. It didn’t scream “designer” but instead felt like a thoughtful choice. That’s exactly what the client was going for—a brand that felt authentic and relatable.
Font Pairing and Style Options
When working with That What I Like, I often paired it with a serif or sans serif font for balance. A classic serif like Georgia or a modern sans like Montserrat created a nice contrast that highlighted the script’s strengths without clashing.
The font also comes with multiple styles, including different weights and alternates. This made it easier to use in various parts of the brand system. For example, a lighter weight could be used for subheadings, while a bolder version worked well for headlines.
It’s worth noting that That What I Like includes ligatures and multilingual support, which is a big plus for international projects. The file formats were also straightforward, making it easy to integrate into design software like Adobe Illustrator, Procreate, and even web design tools.
Testing and Final Thoughts
Before finalizing the design, I tested the font across different mediums—print, digital, and even on a mockup of a coffee cup. It held up well in all cases, proving its versatility. It’s always a good idea to test a font in the actual environments it will be used in, especially when it comes to branding.
As a designer, I’ve found That What I Like to be a reliable go-to for projects that need a personal touch. It’s not the kind of font that screams for attention, but it quietly adds character and warmth to any design. Whether you’re working on a logo, a website header, or a social media post, it’s a font that feels right at home.
If you’re looking for a premium font that bridges the gap between casual and professional, That What I Like is definitely worth considering. It’s part of the Script Amp collection, which offers a range of expressive and creative typefaces for designers who want to add personality to their work.
Ultimately, the best way to know if a font works is to try it. That’s what I did, and I’m glad I did. That What I Like turned out to be the perfect fit for the project—and maybe it could be for yours too.
